Humans of Bombay Case: No Monopoly Over Storytelling Idea

In its order dated October 11, 2023, the Delhi High Court dispelled all speculations, emphasising that in the current case, the primary focus was on a storytelling platform (the idea), and no monopoly could be claimed over the idea.[1] Therefore, there can be no restraint on such a platform being run. Nevertheless, the Court clarified that the expression of ideas and the content forming that expression fall under the purview of copyright.

Last month, the plaintiff, Humans of Bombay Stories Pvt. Ltd., filed a suit before the Delhi High Court alleging that the defendants replicated its stories, thereby infringing upon the plaintiff’s copyright over its content, including photographs, literary works, films, and creative expressions published on its website and social media platforms. In its interim order dated September 18, 2023, the Court observed that prima facie, there was “substantial imitation”, and in some instances, the images were “identical or imitative” (click here to read our detailed analysis on the subject).

When the matter came up for hearing on October 11, 2023, the defendants contended that the plaintiff’s platform was not unique and listed down a number of platforms (including Humans of New Amsterdam, Humans of Delhi, etc.), all of which were based on that of Humans of New York. With respect to the replication of images, it was maintained that the images were received from the subjects themselves. Additionally, the defendants presented a series of screenshots depicting that the plaintiff had copied certain images posted by the defendants on their website.

The Court extracted relevant paragraphs from the judgments of the Supreme Court in Eastern Book Company and Ors.  v. D.B Modak and Anr.[2] and R.G. Anand v. M/s. Delux Films and Ors.[3] to clarify that copyright law protected not the original idea but the expression of thought, the imitation of which would constitute copyright infringement under Section 51 of the Copyright Act, 1957. Hence, the Single Judge Bench of Justice Prathiba M Singh stated that there could be “no monopoly” over the running of the storytelling platforms. At the same time, the creative ways utilised by the platforms to communicate and disseminate the stories of the individuals would constitute the “expression” that is protected under copyright law.

It was observed that there could be various justifications for the parties to replicate each other’s images, such as “common source, common subject, common settings where the image is clicked etc.” Further, the Court cleared the air by specifying that copyright in the photographs and videos would “vest” in the platform which commissioned such work. However, when it came to photographs of individuals from their “own private collection”, the Court held that neither platform could claim copyright. With this, both the platforms were restrained from using each other’s copyrighted works, including “(1) commissioned photographs; (2) literary works such as interviews scripts and original pieces written by authors on the respective platforms; (3) videos that may have been commissioned by the platforms themselves; (4) the manner of presentation of the stories published by the platforms in respect of a particular subject”.

While this may not be considered a landmark judgment, given the exceptional nature of the case involving influential social media personalities, it does provide much-needed clarity and paves the way for the exploration of numerous concepts that people may have been hesitant to pursue. Although the principles of copyright law are well-established in terms of defining copyright subject matter, this case was more a result of misunderstandings caused by public discussions and opinions without a complete understanding of the facts involved.

References:

[1] Humans of Bombay Stories Pvt. Ltd. v. POI Social Media Pvt. Ltd. & Anr. [CS(COMM) 646/2023]

[2] (2008) 1 SCC 1

[3] (1978) 4 SCC 118

Image Credits:

Photo by Bulat Silvia on Canva

The Court extracted relevant paragraphs from the judgments of the Supreme Court in Eastern Book Company and Ors.  v. D.B Modak and Anr.[2] and R.G. Anand v. M/s. Delux Films and Ors.[3] to clarify that copyright law protected not the original idea but the expression of thought, the imitation of which would constitute copyright infringement under Section 51 of the Copyright Act, 1957. Hence, the Single Judge Bench of Justice Prathiba M Singh stated that there could be “no monopoly” over the running of the storytelling platforms. At the same time, the creative ways utilised by the platforms to communicate and disseminate the stories of the individuals would constitute the “expression” that is protected under copyright law.

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Decoding the Case: Humans of Bombay Vs People of India

In a social media post that now has over 4 million views, Brandon Stanton, creator of Humans of New York, called out Humans of Bombay for filing a lawsuit for what he has “forgiven” them for, indicating his storytelling model being adopted by the latter. Responding to Stanton’s post, the Indian photoblog issued a statement to clarify the matter and point out that its lawsuit did not concern the concept of storytelling but was instituted to protect its intellectual property rights, specifically copyright.

The Controversy

Stanton’s statements have been widely quoted by several media houses and influencers leading the public to form strong opinions on the matter. Overlooking the issues involved in the case before the Delhi High Court, the media has focused on the ownership of the “Humans of .…” photoblog concept, with many hailing it as Stanton’s work and accusing Humans of Bombay of copying the concept and taking legal action against People of India for doing the same.

This article aims to demystify the core issues surrounding the controversy and shed light on the associated IP rights.

Battle of Titles: Humans of New York Vs. Humans of Bombay

A quick search conducted in both the United States Patent and Trademark Office (USPTO) registry and the Indian Trademark Registry reveals that a trademark has indeed been registered under Stanton’s name for “Humans of New York” in the United States. However, this does not hold for India.

Given that trademark rights are inherently territorial, it becomes evident that “Humans of New York” will not have grounds to file a trademark infringement case against “Humans of Bombay” in India; however, a passing-off and misrepresentation case can be made out, if required.

Considering that the term “Humans of….” may be considered a descriptive term, it will be interesting to see how the courts interpret such a case if contested.  

Storytelling Concept / Business Idea

Since 2010, Humans of New York has been a storytelling platform which showcases the stories of individuals who share brief interviews that delve into their life experiences, the challenges they’ve confronted, and the steps they’ve taken to surmount these challenges.

It is important to mention here that copyright law doesn’t protect an idea; instead, it is the expression of an idea that is protected. Further, copyright does not protect a business idea because, if done, it will create a monopoly in the market and stop any third person from creating/operating a business.

Therefore, even though the concept may have been introduced through “Humans of New York”, no copyright over such a concept can be claimed. 

The Actual Issue: Humans of Bombay Vs. People of India

The plaintiff, Humans of Bombay Stories Pvt. Ltd., owns a platform through which it shares the life stories of various individuals. These stories are published as posts, write-ups, interviews, etc.

It came to the plaintiff’s notice that an Instagram handle (@officialpeopleofindia) operated by the defendant was hosting content identical to that of the plaintiff, including images and videos. Further, they’ve been interviewing the same subjects whose stories were published by the plaintiff.

Hence, the plaintiff filed a suit before the Delhi High Court on September 14, 2023, seeking an injunction against the defendants on account of copyright infringement of its content, including photographs, literary works, films, and creative expressions published on its website and social media platforms. In support of its contentions, the plaintiff attached a series of screenshots of social media posts and photographs as annexures to its plaint, to indicate the imitation.

The plaintiff seems to have endeavoured to address the issue amicably before taking recourse under the law.

Replication of Stories  

The plaintiff submitted that the defendants replicated its stories, which amounted to copyright infringement. Additionally, in its plaint, the plaintiff averred that the similarities in the content constituted passing off and unfair competition, considering that the defendants have been banking on the goodwill that has been “painstakingly built by the plaintiff”.

Referring to the efforts that go into storytelling, the plaintiff asserted that its team is engaged in conducting substantial research, approaching several subjects, converting stories into audio-video works and uploading them on the website and social media platforms.

Prima Facie Case of Imitation and Court’s Order

With respect to the lawsuit, the Court directed that a summons be issued to the defendants, also requiring submission of the written statement within 30 days.[1]

Upon perusal of the annexures attached to the plaint, the Court observed that prima facie, there was “substantial imitation”, and in some instances, the images were “identical or imitative”. With this, the Court directed that notice be issued to the defendants that the application for interim relief would be considered on the next date of hearing.

The matter will be heard next on October 11, 2023.

Takeaways

A mere glance at the posts published on the Instagram handle of People of India readily reveals the striking similarities and, in certain instances, outright replication of House of Bombay’s content. As mentioned above, the Delhi High Court, in its admission dated September 18, 2023, acknowledged the existence of a prima facie case for imitation.

While it appears to be a straightforward case of potential copyright infringement, if proven, a more substantial issue looms regarding the ownership of the business concept over “Humans of ….”. This raises questions about ethical considerations, originality, and misrepresentation within the broader context.

A mere glance at the posts published on the Instagram handle of People of India readily reveals the striking similarities and, in certain instances, outright replication of House of Bombay’s content. As mentioned above, the Delhi High Court, in its admission dated September 18, 2023, acknowledged the existence of a prima facie case for imitation. While it appears to be a straightforward case of potential copyright infringement, if proven, a more substantial issue looms regarding the ownership of the business concept over “Humans of ….”. This raises questions about ethical considerations, originality, and misrepresentation within the broader context.

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