Indian Super League (ISL) clubs have reportedly opposed a proposed participation or “entry fee” model contemplated by the All India Football Federation (AIFF), warning that a “significant number of clubs” may reconsider their continued participation in the country’s top-tier football league if the proposal is implemented in its current form.
The clubs were informed during meetings with the AIFF that the federation intended to levy an “entry fee” on all participating clubs from the next season in addition to the ongoing commercial tender process. The proposal aimed at offsetting the financial deficit arising from the exit of Football Sports Development Limited (FSDL), the league’s previous commercial rights holder. FSDL had reportedly paid approximately Rs 50 crore annually to the AIFF for commercial rights and independently operated the ISL. Under the proposed new arrangement, however, the AIFF is expected to receive only around Rs 12.4 crore annually as administrative fees if Genius Sports secures the commercial rights contract.
Club officials stated that the proposal required each of the 14 participating clubs to contribute approximately Rs 3 crore annually to bridge the financial deficit. In an email addressed to AIFF deputy secretary general M Satyanarayan, the clubs expressed concern that the proposed structure treated ISL clubs as “cost centres” rather than stakeholders in rebuilding the league’s commercial ecosystem.
The AIFF has, however, reportedly denied claims that clubs would necessarily be required to pay Rs 3 crore each. The secretary general mentioned that, while “there will be some participation fee,” the federation’s intention was not to financially burden clubs, and that the proposal would still require approval from the AIFF Executive Committee and General Body.
Further, on May 13, reports emerged that ISL clubs, excluding East Bengal, had proposed a club-led operational and commercial model for the league’s future functioning, in collaboration with the AIFF and Genius Sports. The proposal was emailed to the AIFF hierarchy, ISL clubs, and the Ministry of Youth Affairs and Sports ahead of a scheduled meeting with AIFF president Kalyan Chaubey and before a Special General Meeting of the AIFF to discuss commercial rights and governance matters.
The clubs proposed a “Club-Led Model” for the future operation and commercialisation of the ISL, with Genius Sports acting as the league’s “Data and Technology Partner.” Genius Sports is one of the interested bidders for the ISL’s commercial rights on a proposed 15+5 year cycle and has submitted a bid valued at approximately Rs 64.39 crore annually, amounting to nearly Rs 2,129 crore over 20 years.
The clubs argued that their operational experience and understanding of the Indian market placed them in a stronger position than a foreign commercial entity to manage league operations and commercialisation. The proposal identified opportunities for “meaningful efficiencies and cost optimisation” in production management, logistics, administration, and centralised execution, while stating that clubs could collectively operate a “lean, professionally managed, and financially sustainable league structure” without compromising the quality and integrity of the competition.
Under the proposed structure, a separate entity would reportedly operate the league, with the AIFF retaining a 10% ownership interest and the remaining 90% economic interest being collectively held by the clubs. The AIFF would continue to provide oversight, regulatory support, referees, and retain supervisory powers over integrity and sporting governance matters, while clubs would exercise veto rights over commercial and operational matters. The clubs also agreed to contribute the same Rs 12.4 crore annual fee under the Genius Sports model, while limiting Genius Sports’ role primarily to data, technology, integrity, and fan engagement services.